This strategy is extremely simple yet effective because it keeps you in control of the game and it keeps your opponents on their toes. You can also control the pot size as well because you control whether the game is played aggressively or passively.

Usually a Cbet is about half or a third the size of the existing pot and have a higher success rate because it lets you build momentum which usually inflicts fear on the opponent causing them to fold. This is especially true if you are playing against one or two opponents.

A Cbet is an effective aggressive bluff because it puts the other players into the mindstate that you have something powerful worth betting on twice in a row. Against a single opponent a Cbet is a standard move that is seen commonly whenever someone has a strong hand. However against multiple players a Cbet would be considered more risky. If you decide to execute a Cbet against more than three people make sure you have the cards or the poker face to back it up! Otherwise it cost you the pot!